Neenah’s Paper Sample Booklet was a composition of type and imagery to promote one of the world’s most known paper mills. The story behind the promotion was an artistic adventure in which the reader was sent on a mission into outer space to recolor the moon which seemed necessary because of its white priming. The briefing provided background information for the trip and explained the role of a graphic designer’s work.

Thematically the booklet did not take itself too seriously and persuades the reader through an odd story combined with extraterrestrial graphics. This got even more strange when the reader opened several folds, including those with die cuts, to explore what could happen next.

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